Ladies in High Heels - source: TheBerry.com
Earlier this year I received an unusual request that simply said: please submit to me your one-year proposal for my ***** project.
In fact, a couple of days ago, while having a conversation over coffee, my companion asked me something similar. We were talking about start-up businesses and how to best promote the product and services to its intended target market when I got asked again: so, what is the best proposal to market this product?
The problem with both request/question is the assumption that there is a specific formula or a one-size-fits-all solution to market or promote a product. This is actually very common. Whenever I explain that a large portion of my job is to put on a strategic hat and conceptualize a marketing communications strategy for clients, I am always asked to come up with on-the-spot ideas.
Unfortunately, it doesn’t work that way.
While marketing communications objectives are almost always universal, the how’s and why’s can be very different from one product to another. Marketing a high-end mixed-development that is targeted towards rich foreigners who are considering Malaysia as their second home is different from a residential project that targets the mid-high level income DINKs. A lot of research, thought and assumptions go into formulating the plan. Yes, it is a bit of science and a lot of intuition but one thing for sure, there isn’t a generic solution that I can pull out of the hat and recommend.
Through this blog I hope to share case studies for projects that I have undertaken in the past. It will outline the methodology and thought process, as well as key achievements (or failures, in some cases) and hopefully will give you some ideas or spark a discussion on how to market products and services more efficiently and effectively. Due to sensitivity and confidentiality, the name of products and companies would be changed, but the nature of the products and results achieved will be disclosed.
I also would like to invite you to challenge me. One of my niche is to write business proposals and conceptualize start-up ventures, which is really something that I enjoy doing. So if you have an idea that you want to see fly-off, but you don’t know where or how to start, challenge me with it. Don’t worry, it will not cost you a thing and the intellectual property for the project remains yours.
Write to me at business@cliquecreative.int.tc and we can start. I look forward to hear from you soon!
~IA
Clique Creative Inc 